Callaghan Media
Start a Project

Questions

FAQ.

Cost, terms, what's included, how to start. Straight answers.

01

What is Callaghan Media?

Callaghan Media is a Melbourne video production company. It makes cinema-grade brand films and runs productized monthly content retainers, plus Meta ads management, for construction firms, brands, events and music clients across Australia. Founded and led by Ben Callaghan.

02

How do the monthly content retainers work?

Three fixed tiers, billed monthly: Site Snapshot at $1,500/month (5+ deliverables, half-day shoot), Progress Story at $3,500/month (12+ deliverables, full-day shoot, on-site direction), and Build & Showcase at $7,500/month (end-to-end media partnership). Every tier shares the same craft floor - cinema cameras, drone or timelapse, colour grade, sound design, raw footage archived, marketing usage rights. All prices are AUD + GST.

03

How much does a video retainer cost?

Retainers start at $1,500/month + GST (Site Snapshot), $3,500/month (Progress Story) and $7,500/month (Build & Showcase). There is also a one-off Starter Project from $499 for first-time clients (limited quarterly spots). Meta ads management starts at $500/month plus ad spend.

04

Is there a minimum commitment?

Retainers have a 3-month minimum, then cancel anytime after. The minimum exists because cinematic content compounds - the first month is setup, the value builds from there.

05

What's the one-off Starter Project?

A first-time-client entry point: a one-shot cinematic brand teaser from $499, with limited spots each quarter. It's a low-risk way to see the craft before moving onto a monthly retainer.

06

Do you do Meta (Facebook and Instagram) ads as well?

Yes. Meta ads management runs on a transparent monthly formula from $500/month plus client ad spend (minimum spend applies per tier). Lightweight ad creative is included; full content production is quoted separately or covered by a content retainer. Bundle ads with a content retainer for 15% off the ads fee.

07

Where is Callaghan Media based and where do you shoot?

Based in Fitzroy, Melbourne, and shoots anywhere in Australia. Travel beyond Melbourne is scoped on the discovery call. Work spans construction, brand, music and events.

08

Who has Callaghan Media worked with?

Clients and credits include Mushroom Creative House, Village Cinemas, Warner Music Australia, Frontier Touring, JOOLA and TWOBAYS, with festival and event credits across CMC Rocks, Fridayz Live, the Macklemore tour and the AFL Grand Final.

09

What do I actually get each month on a retainer?

Depends on the tier, but every retainer delivers a fully graded hero film plus social cuts (landscape and vertical), with mood reels and revision rounds scaling by tier. Site Snapshot is a 30-45s hero plus 2 mood reels on a 10-day delivery; higher tiers add shoot time, deliverables, on-site direction and a full media partnership. Raw footage is archived and you get marketing usage rights.

10

Why a retainer instead of one-off video projects?

A retainer means the same shooter shows up every month and your brand library compounds, instead of starting from zero every quarter with a new freelancer. It's productized - fixed scope, fixed price, predictable rhythm - so you know exactly what you're buying.

11

How do I get started?

Book a discovery call from the book page - pick what you need, pick a tier, pick a time. You can also start with the $499 Starter Project to see the work first. Contact ben@callaghanmedia.com.au.

12

What's the difference between Callaghan Media and bencallaghan.com.au?

Same operation. Callaghan Media is the production company all paid work is delivered and invoiced under; bencallaghan.com.au is the personal freelance front door for Ben Callaghan. The retainer and ads model lives under Callaghan Media.

Still deciding?

Book a discovery call - pick what you need, pick a tier, pick a time.

Book a call