Meta ads

Spend that pays.

Meta ads built around outcomes - leads booked, sales closed, pipelines moving. The same studio that makes your content runs the spend, on a clear monthly formula you can see end-to-end.

Book a strategy call See the tiers

Lower cost per lead

Within the first 60 days. We test fast and cut what's not converting.

Predictable pipeline

Monthly leads at a known cost - so revenue planning stops being guesswork.

Creative that earns

Ad-first creative built around what actually drives clicks, not awards.

Who this is for

Built for brands ready to spend with intent.

Service businesses outgrowing referrals

Tradies, studios, consultants who want predictable lead flow without depending on word-of-mouth.

Product brands with proof

Early sales, returning customers, real reviews - and the willingness to invest in scale.

Founders done DIY-ing

Tired of guessing at audiences, creative angles and bid strategy. Want a senior set of hands on the spend.

Not for: pre-revenue brands, $300/mo "test the waters" budgets, or anyone shopping for a one-month trial. Meta needs runway. We'd rather tell you that on the call than waste your money proving it.

How it works

Six steps. Every month.

Same process every month - so you know what you're paying for, and we know what to ship.

Plan

Review last month's data. Lock this month's outcome - leads, demos, sales, whatever moves revenue.

Create

Lightweight creative built from your existing footage and brand assets. Static graphics, copy variants, simple edits.

Launch

Audiences, ad sets, conversion tracking. Live within 48 hours of brief sign-off.

Test

First 14 days runs structured A/B tests on creative and audience. We learn fast, kill what isn't working.

Optimise

Spend reallocates to winners. Underperformers get killed early - no money wasted on flat ads.

Report

Plain-English summary: what worked, what didn't, what we're trying next. No vanity metrics.

The tiers

Pick the spend that fits.

Each tier is a fixed monthly fee plus your Meta ad spend. Spend goes directly to Meta, never through us.

Every tier includes Pixel + conversion tracking · Lightweight ad creative (statics, copy, edits from existing footage) · Audience + lookalike targeting · Account stays in your name

Tier 01

Starter

First leads at a predictable cost.

$500 /month

+ $750/mo min ad spend

Best for: First-time advertisers validating an offer.
Campaigns: 1 campaign
Creative: Lightweight (static + copy)
Reporting: Monthly summary + KPIs
Strategy: Quarterly review call

Start Starter

Most chosen

Tier 02

Growth

Scale leads with consistent cost-per-acquisition.

$900 /month

+ $1,500/mo min ad spend

Best for: Brands generating leads who want to scale spend with discipline.
Campaigns: Up to 3 campaigns (full funnel)
Creative: Lightweight + repurposed cuts
Reporting: Monthly + review call
Strategy: Monthly review

Plus

·A/B creative + audience testing
·Retargeting + lookalike audiences
·Conversion API setup

Start Growth

Tier 03

Scale

More volume, more iteration, more revenue.

$1,500 /month

+ $3,000/mo min ad spend

Best for: Proven offers ready to push spend harder.
Campaigns: 5+ campaigns (full funnel + retargeting)
Creative: Lightweight + dedicated creative iteration
Reporting: Bi-weekly + live dashboard
Strategy: Monthly strategy + quarterly audit

Plus

·Audience expansion + market testing
·Cross-platform creative hooks
·Priority delivery on creative iterations

Start Scale

Tier 04

Bespoke

Multi-market, multi-product, unified attribution.

Multi-region or multi-SKU brands needing tailored strategy.

Quoted

Talk scope →

Management fees AUD + GST · Ad spend paid directly to Meta · 3-month minimum

Ads vs content

Two services. Different jobs.

We deliberately keep these separate so the pricing stays honest. You're paying for the right work, not for a bundle that hides what you actually use.

Meta ads (this page)

Strategy + spend.

Audience targeting, ad sets, conversion tracking
Creative + audience A/B testing
Spend optimisation and reallocation
Performance reporting and monthly strategy
Lightweight ad creative - statics, copy, edits from existing footage

Content retainers (separate service)

Production + craft.

Cinema-grade brand films and hero edits
Monthly social cuts and mood reels
On-set direction, talent and crew
Drone, timelapse, ambient audio capture
Full production quoted separately

See content retainers

Need both? Bundle a content retainer with any ads tier and save 15% on ads management every month. We brief them as one campaign so the creative actually fits the spend.

FAQ

Common questions.

What ad creative is included?

Lightweight creative - static graphics, copywriting, and simple edits cut from existing footage you already have. Anything cinematic or fully produced (new shoots, hero films, mood reels) sits with our content retainers, priced separately.

Do I need a content retainer to run ads?

No. Most clients bring existing footage and we work with what you have. If you want fresh production on top, the retainer is the path - and bundling earns 15% off management.

What's the minimum commitment?

Three months. Meta needs ~14 days of test data and another 30+ days to optimise. Anything shorter doesn't give the platform - or your spend - a fair fight.

Who owns the ad account?

You do. Always. We work inside your Business Manager so every dollar of historical data stays yours when our engagement ends.

Can I upgrade tiers if my spend grows?

Yes - any month. Pro-rated against the new fee. We'd rather scale with you than lock you in.

What if my offer isn't ready for paid?

We'll tell you on the strategy call. Pre-revenue brands or untested offers usually need a different play first - happy to point you in the right direction.

Ready when you are

Stop guessing. Start scaling.

30-min strategy call. We'll look at your account (or build one), pressure-test your offer, and tell you straight if Meta ads make sense for you. No deck, no scripts.

Book a strategy call ben@callaghanmedia.com.au